How To Sell Digital Marketing Services To Local Businesses - Skill Up & Sell Services! Want to collect $5,000 per month... $10,000 per month... Even as much as $15,000 per month from EACH client that hires you?
How To Sell Digital Marketing Services
Recently I've been using personal, 'non-sales' emails to book consulting clients on a number of services. After thousands of emails, and countless hours of trial and error, I have found the 7 services that business owners are the most receptive to, and will pay the most money for. Here's the list:
1>>> Reputation Management - More and more people are using Yelp these days, and businesses with bad reviews are DESPERATE for help, and will pay anything to improve their online reputation. Look for businesses that have less than 3 star rating. Read the reviews, make sure it is not an issue that is serious such as dirty, rude, racial discrimination or other major problems.
Also create profiles on other citation websites and directories.
2>>> SEO - Every business wants to be at the top of Google's results. My secret: I ONLY offer local maps, Google My Business Page Optimization, and video SEO services. Much easier to service, with little competition. Top 3 Maps and First Page Google ranking is the services that most local business owners can get the most impact and ROI.
3>>> Video Marketing Service - Creating videos and ranking them in Google for a business owner is a fast way to make cash, and a cheap service to outsource (while doing wonders for your clients). Create Intro, Outros, Facebook Ads, Youtube Ads, Sales Videos, Tutorials, Drone Videos and so much more. Outsource where necessary.
4>>> Mobile sites - Thousands of businesses (especially restaurants) have websites that still don't work correctly on mobile devices. Finding them is easy, and selling them is a no brainer once you show them how bad their site really looks on a mobile. Every business needs a mobile website.
5>>> PPC ad management - Businesses spend thousands of dollars a month on advertising. In most cases they don't have a clue how to do it properly, and YOU can collect a portion of their ad spend to help them run their campaigns. See who is already running ads in the area and offer to optimize and increase the ROI.
Adwords, Bing Ads, Social Media Ads and other Pay-Per-Click ads requires creating, monitoring and optimizing advertising campaigns.
6>>> Social Media - There are business owners out there who are social media junkies... They LOVE posting on facebook, twitter, and instagram and will throw money at anyone who can help them increase their fanbase. Find just one of these 'junkies' and you will have a client for life especially since social media changes continuously.
7>>> Lead Generation - THIS is the highest fee service you can offer. Get clients paying $15,000 a month for fresh leads. Most business owners appreciate this one the most, since they are paying for results. You build the asset and just send them the leads, this way you are in control of the online property that is generating revenue.
Turning Prospects Into Clients
All of these services can be sold over email IF you take the right approach.
I have several series of done-for-you emails designed to sell each of these 7 services to business owners cold. These emails take a 'non-sales' approach. That means you will never have to deal with rejection, and only work with clients who say YES and are able to pay your fee.
The most important part of using cold emails to book clients is hand picking the clients you send them too. These template emails are getting a 50% response from business owners because I hand pick the prospects who NEED the service. This is easier than it sounds... There are simple 'Google search hacks' that can uncover businesses who need each of the 7 services listed above.
I have a detailed guide on how to find these businesses, and a list of the best lead sources along with these templates so I can get started reaching out to prospects today. Send out 5-6 emails a day, and I will have a new client by the end of the week.
Try this non-sales approach out in your business. Select one offer and go for it.